No Magic Bullet

SEO isn’t instant, it is a process. A methodical one that takes time. Certain keywords are more competitive than others and thus need more time and budget to claim top spots for. Other words are lower competition and easier to rank for, but lower voume so less traffic will be generated.

Solid Technical Foundations

You need to have your house in order, to achieve this first we conduct a thorough technical audit of your site to ensure there is nothing behind the scenes that will hinder your progress. Any issues we can resolve prior to starting the campaign to ensure we achieve full potential.

Search Intent

Finding the right keywords is imperetive and that is what the inititial research stage involves. We use several different processes to identify target terms and their intent. There is no use trying to target a term that you never have a realistic chance of ranking for. End result is a prioritised list of optimal terms to target.

Once we have keywords planned, technical audit conducted and a budget you are comfortable with we can get to work. We monitor all progress with rank trackers and send a monthly report summarising work carried out, movements for key terms and next steps.

No Jargon.

We like to keep things simple so we can spend more time focused on achieving results rather than convoluted reports that take ages to put together that no one reads. We don’t hide behind terms no one outside our field understands. We are completely open with what we are doing, how we do it and why.

Honesty is the best policy.

Managing Expectations

Again, results aren’t instant. It takes time to build authority and rankings and it needs to be done methodically. If you are after instant results then some sort of paid advertising would be better, such as Google Ads or Paid Social. We don’t currently offer this, but we work clodely with those that do and are happy to point you in the right direction.

That being said, long term, organic SEO is the channel with the biggest ROI. Results do take time, but once you are in the top spots and just maintaining them, you are no longer paying a premium for leads as you would be with paid media.

How can we help?